Algemene informatie over de cursus
Get the most recent digital marketing skills to stay ahead of the game!In the rapidly evolving digital world, a robust digital marketing strategy is the key to success. Stand still, and you might just be overtaken by the competition. That's why it's essential to understand and embrace all aspects of digital marketing.
SEO, paid advertising, analytics, website optimization, content marketing, email marketing—each of these components is like a puzzle piece contributing to the larger picture of your digital strategy.
5 days, 10 essential modules (UPDATE 2024)
The program comprises of 10 individual modules that reflect the core functions and key disciplines in Digital Marketing.
- Digital Marketing in the Era of AI
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Paid Search (PPC) and Display Advertising
- Professional Skills for Digital Marketers
- Email Marketing and Marketing Automation
- Website Optimisation and eCommerce
- Analytics with Google Analytics 4 (GA4)
- Digital Marketing Strategy
Delivered by industry experts, you will be introduced to the most relevant and transformative aspects of digital. See the module overview below for details. Additionally, this course includes the official international certification exam!
"Thank you for your comprehensive course. It was the only one I could find that covered the complete online marketing spectrum, from strategy to analytics. And that was exactly what I was after!"
Digital Marketing Institute and NIMA
The 5-day course, comprising 30 hours of classroom training in Amsterdam (with a livestream option), is exclusively crafted by our partner, the Digital Marketing Institute in Ireland. It holds approval from both NIMA (Nederlands Instituut voor Marketing) and the Global Industry Advisory Council.