Managing and Running a Small Business (Professional Unit, in The Hague or Online)

Beroepsbeeld: waar werk je en wat doe je?

This unit will give students a practical understanding of the key aspects of running a small business or social enterprise. Students will learn about the activities involved in running a small business, including developing good relationships with customers, planning and allocating operational resources, forecasting and budgeting, interpreting financial statements, being an employer, dealing with legislation and regulation, and how to put a business plan together.

By the end of this unit a student will be able to:
LO1 Explore how a small business or social enterprise plans and allocates resources to achieve objectives
LO2 Evaluate the customer relationship management process for a small business or social enterprise
LO3 Develop a cash flow forecast and break-even analysis for a small business or social enterprise
LO4 Discuss the financial statements, regulation and legislation that apply to a small business or social enterprise.

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Opleidingsinhoud

College programme

Large-, medium- and small businesses that operate globally, internationally or locally have at least one thing in common ? they all use marketing to influence us to engage with their products and/or services. Whether this means becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.This unit is designed to introduce students to the dynamic world of the marketing sector and the wealth of exciting career opportunities available to support their decision making in their career choices. Students will have the opportunity to learnabout the competencies and behaviours required by employers to work in the marketing sector. They will be introduced to the key principles of marketing, enabling them to develop a marketing plan and to employ elements of the marketing mix to achieve results. They will study the underpinning theories and frameworks of marketing while relating them to real-world examples, including products/services that they encounter in their daily lives.The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities; whether this is setting up their own business or employment in an organisation.You will write an assignment that covers the learning outcomes.

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Toelatingseisen: wat heb je nodig?

Admission Criteria

The unit is at university level (HBO).Your level of English should be at the level of mbo4, havo or vwo / Common European Framework of Reference (CEFR) level B1PTE 51, IELTS 5.5; Reading and Writing must be at 5.5,or equivalent.Students that have studied in English for last two years als have acces.

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Opleidingsduur

5 dag

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Kosten

Lesgeld/cursuskosten: EUR 1250
Studiemateriaal: EUR 130

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Plaatsen / leslocaties

The Hague