HBO Associate pathway: Business Marketing (BTEC5 HND) (Full-time) The Hague

Beroepsbeeld: waar werk je en wat doe je?

Do you see a future career in (international) business for yourself? Do you want to be trained as a business manager and specialize in putting the company and the company?s products and services firmly on the market? Then this HND programme in ?Business and Management? with a specialization in ?Marketing? is exactly what you are looking for. In the Dutch Education system this is a HBO Associate programme.

Within the management team of a company it is nice when every member has a specialization such as Operations, HRM, Finance or Law. If you opt for the ?Marketing? specialization, you are therefore the appropriate MT member to be a sparring partner for the specialized trained employees of the marketing department or to manage hired marketing agencies.

In a rapidly changing and dynamic world of business, the role of marketing professionals has become increasingly important to ensure the long-term success and survival of organizations and brands.

Is it a challenge for you to bring the company to a top position by using the various marketing instruments? Then start the HND program at Kronenburgh International Business School, The Hague, The Netherlands.

Opleidingsinhoud

Study program

The Level 4 Higher National Certificate in Business offers students a broad introduction to the subject area ?Business?. Students will gain a wide range of sector knowledge tied to practical skills gained in research, self-study, directed study and workplace scenarios. Graduates successfully completing the Higher National Certificate will be able to demonstrate a sound knowledge of the basic concepts of business. They will be able to communicate accurately and appropriately, and they will have the qualities needed for employment that requires some degree of personal responsibility. They will have developed a range of transferable skills to ensure effective team working, independent initiatives, organisational competence, and problem-solving strategies. They will be adaptable and flexible in their approach to business, show resilience under pressure, and meet challenging targets within a given resource.In the first year of study, all students follow the same lecture programme. There is a relevant unit for each specialization of the second year.During a lecture day, the lecturer discusses the new subject matter in the morning. In the afternoon you work on the unit assignment (a business case). This way you apply the new theory every day. You do this under the supervision of the lecturer. At the end of the day there is a small test. In this way you learn a bit every day in preparation for the theoretical exam at the end of the unit. The unit is further concluded with an assessment: a presentation format about the assignment you have completed. This is Kronenburgh?s Think ? Act ? Grow approach.BTEC Level 4 units

• Business and the Business Environment
• Marketing Processes and Planning
• Human Resource Management
• Leadership and Management
• Accounting Principles
• Entrepreneurial Ventures
• Recording Financial Transactions
• Managing a Successful Business Project
• Business Law
• Professional Identity and Practice
• Sales Management
• Work Experience
• Internship

(2) Level 5 Higher National Diploma in BusinessHolders of the Level 5 Higher National Diploma will have developed a sound understanding of the principles in their field of study and will have learned to apply those principles more widely. They will have learned to evaluate the appropriateness of different approaches to solving problems. They will be able to perform effectively in their chosen field and will have the qualities necessary for employment in situations requiring the exercise of personal responsibility and decision-making. The program is aiming students to be professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world.  More information:  http://www.highernationals.com.The Think ? Act ? Grow approach applies again this year.This academic year there are generic units (for all students) and specialization units. Your specialization is stated on the HND diploma.Most studies also have 2 optional units. If these units are provided, you can register for them and they will also be mentioned on your HND grade list.BTEC level 5 units general and specialisation

• Research Project
• Principles of Operations Management
• Global Business Environment
• Organisational Behaviour
• Business Strategy
• HR Value and Contribution to Organisational Succes / Employee Relations
• Pitching and Negotiation Skills
• Understanding and Leading Change
• Digital marketing
• Integrated Marketing Communications
• Marketing Insights and Analytics
• Internship: Research Project

Opleidingsduur

2 jaar

Kosten

Lesgeld/cursuskosten: EUR 15995
Studiemateriaal: EUR 805

Bijzonderheden

Further learning

After completing the HND programme, you can start working or continue your studies: : University Bachelor Top-up Business and Management.This academic Top-up programme builds on the HNC and HND program and takes you to the bachelor?s level. At the Top-up you can choose (I) 1 year full-time study at a university abroad, or (II) 1.5 years further study at Kronenburgh and the University of Essex. Read more about our Top-up programme.

Plaatsen / leslocaties

The Hague